MESSAGE FROM THE CEO
In 2020, the pandemic has changed the world and very drastically changed how every business operates. The hospitality and restaurant business saw the most profound structural changes. Our team has risen to the occasion, looking ahead to the post-pandemic environment, we have reinvented ourselves. Destination Group has emerged as a learner, bigger, smarter, and more productive company. We have centralized our group services from all hotels, restaurants, and hostels into a centralized services group based in our corporate head. This means our human resources, finance, and purchasing across the whole group are now in our corporate office under one team.
This enables us to operate more efficiently with more control and secure group wide purchasing power. We have implemented cross-utilization of manpower in our businesses allowing us to become more productive with a smaller workforce while we still offer the same level of customer service. We have rolled out a travel and tour team that enables us to consolidate up the value chain to package our properties with tours and ground services.
This gives us a competitive advantage against other hotels and hostels and further enhances our business unit profitability. We have rolled out ghost kitchen brands in all of our hotels that are using Grab and Food Panda platforms. This enables our restaurants to drive more revenue at times of the day when it is typically slower. Lastly, we have launched an events team that focusses on driving more events into our hotels, restaurants, and hostels thus increasing revenues from outside guests and driving more people to come to our properties whether they be in-house guests or external event guests. The result is dynamic, more productivity, more revenue, less overhead, and higher utilization of our assets.”
HISTORY OF DESTINATION GROUP
Destination Group was founded almost 25 years ago by Gary Murray, the firm’s current CEO, as a real estate investment company focused on acquiring distressed hotel assets. The Company’s first acquisition was the Melia Hotel in Hua Hin. Thailand, a 297-room 4-star hotel, acquired for approximately US$22m, renovated for US$5m, and sold in 2014 for US$100m. Growth continued through acquiring hotel assets in Phuket, Hua Hin, Koh Samui, and Bangkok. As a natural adjunct of the hotel business, the Company started to operate branded restaurants under Destination Eats. In 2008, the Company opened Hard Rock Cafe Phuket, its first successful foray into the restaurant business.
In 2014, the Company opened its first Hooters restaurant, which led to a multi-franchise development agreement in 2015 with Hooters for exclusive brand rights in SE Asia. Driven by the rise of food delivery during the COVID-19 pandemic, the Company expanded to include virtual kitchen brands in 2020. Further expanding into the hospitality industry, the Company began acquiring hostels in 2019 under the brand Collective Hospitality. Party hostel’s Slumber Party and Bodega comprise most of the 34 hostels in the portfolio, positioning the brand as the world’s 4th largest hostel company. In 2022, the Company plans to open their hotel/hostel concept, Socia\tel Koh Samui, and their glamping hostel, Path Hostels.
MEET THE TEAM
GARY MURRAY
CEO
He has managed the company’s growth into one of Asia’s largest hospitality companies. Gary has an MBA from Dalhousie University and a BA from University of Western Ontario, Canada. He has developed 4- and 5-star resorts overseas and in Thailand under the Hilton, Starwood, Swissotel and Novotel brands & owns and operates lifestyle F&B brands.
Supakit Eimsamank
Executive VP - Acquisition
Supakit Eimsamank, is Executive Vice President, of Business Development, he grew up in Bangkok, Thailand, and graduated in Bachelor degree from the Chiangmai University, and MBA (Banking Finance) from Birmingham University, England. He spent 2 years as Tourism News Reporter and 15 years works in Real Estate Business with many companies; Jones Lang La Salle, Central Pattana CP Land, Thompson Singapore, Erawan Group and with current company, Destination Resorts since 2006.
SENEE DOUNGSUWAN
EXECUTIVE VP - CONSTRUCTION
Senee has 20 years of experience in construction, primarily with the Destination Group. He is a special instructor at Ratchaburi Technical College for construction and MRT projects and has extensive experience leading hotel construction and renovation projects.
Netnapa Muankhoksoong
Senior Corporate Lawyer
From one of the best law schools in Thailand; Thammasat University, Gloy is an experienced lawyer in business and corporate law. She also has a background in litigation, criminal, labour, immigration and property law. She has held leadership roles in previous law firms, and stepped up to run her own consulting company before joining our organisation. She now oversees all legal matters for Destination Group.
KITTITOUCH SIRIRUB
LICENSE SPECIALIST
Sirirub has 20 years of experience in real estate covering retail, express store, restaurant, hotel and hostel industries. His experience comes from the well-known property agency, developer and owner that make him to understand the best practice solutions for managing, co-ordinating, negotiating and liasing with the government sectors. He is a part of the team who bought 4 hotels to Destination Group. He has a Master’s degree.